Turn of the Tide

November 13, 2008
By

They say a picture is worth a million words.

This one was discovered in a discount household store in Newyork.

So far we had only seen Indian stores selling stuff with prices printed in rupees. A non desi store selling Tide detergent for Rs 23 was, let’s just say, exciting.

(Just to clarify, these prices might be printed in rupees, but the beauty is that you pay in dollars, and the dollar price has no relation to the conversion rate)

God bless whoever thought up camera phones!

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8 Responses to Turn of the Tide

  1. Shefaly on November 13, 2008 at 4:21 pm

    I wonder what P&G will make of this ‘grey channel’ servicing of a mainstream (non desi) store.

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  2. amreekandesi on November 13, 2008 at 5:10 pm

    Indeed. Though it wasn’t really a mainstream store…

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  3. Dinesh on November 13, 2008 at 5:25 pm

    I can’t believe they didn’t bother to check, did they assume it will not be caught? I mean it was written so big!

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  4. amreekandesi on November 14, 2008 at 8:20 pm

    @Dinesh

    I am sure the store knew what they were doing. It must be cheaper selling the Rs 23 version of tide for them!
    Not sure about the legal implications…i guess smaller stores can get away with such things!

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  5. amlistening on November 14, 2008 at 8:41 pm

    Nice blog title!

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  6. amit on November 15, 2008 at 2:37 am

    My eyes have popped out!

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  7. amreekandesi on November 15, 2008 at 11:15 am

    @amlistening: thanks!

    @amit: i too got scandalized on seeiing this :)

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