This latest Idea commercial could easily double up for national integration duty.
Interestingly, Abhishek and his run of creative ads for Idea Cellular seems to be going against the Bachchan khaandaan tradition of horribility. Big B’s Navratan oil ad and Aishwarya Bahu’s Loreal ads being cases in point.
Dare i add Big B’s adrenaline overdose campaign for the Champion’s trophy! If Junior sees that one on the telly, he will have nightmares.
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it would be better if Aish elopes with the senior some day
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[...] This post was mentioned on Twitter by amreekandesi, a traveller. a traveller said: Quite love this new Idea ad – What An Idea, Sir Jee! http://bit.ly/9YmruR (from @amreekandesi's blog) [...]
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I am a fan of the Bachchan family, hence would not comment
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hmm…nice sirjee. I guess complacency and over confidence is what triggers the downfall
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Jr AB is cool – nvr liked him before- but following him on twitter- and his sense of humour and sense of music is way too cool!:)Kinda started liking him. I have worked with the Sr AB he understands the power he wields and loves himself. I think Jr AB has retained some humbleness only for want of success. And I hope he doesn’t change despite success
As far as Idea ad/s go- super creative, but is the brand up thr with consumers?:)
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